“Tagline HK” Issues Statement, Says It Lacked Sensitivity in Social Media Handover; Users Continue Unsubscribing
《Tagline HK》發聲明 稱欠交接社交媒體敏感度 網民續退訂
The Instagram and YouTube accounts of online media outlet Channel C were suddenly renamed “Tagline HK” this Tuesday (July 22), triggering a wave of unsubscribes. The two accounts’ follower and subscriber numbers fell from approximately 360,000 and 700,000 respectively yesterday morning to about 320,000 and 690,000 this morning. “Tagline HK” issued a statement on Instagram Stories yesterday, saying the team had reflected on the matter, including its lack of sensitivity regarding the handover between the old and new platforms, failure to provide audiences with sufficient time to adapt, inadequate prior communication and failure to explain the situation clearly. Channel C has faced reported financial difficulties since last year. This year, its parent company was also suspected of defrauding the government through the “100% Guarantee Special Loan”; a company director was arrested, employees were owed wages, and the company was subsequently placed under receivership. The original Channel C team secured a new investor to launch a new platform, Channel WE, which formally began operations this month.
網媒《Channel C》的 Instagram 及 YouTube 帳戶，在本周二（7月22日）突然更名《Tagline HK》，引起退訂潮。兩個帳戶的追蹤及訂閱人數，由昨早的約36萬及70萬，跌至今早的約32萬及69萬。《Tagline HK》昨日在 Instagram 限時動態發聲明，稱團隊已作反思，包括欠缺新舊平台交接的敏感度、無提供足夠時間予觀眾適應及事前溝通不足、未有清晰交代。 《Channel C》去年起傳出財困，今年其母公司亦涉嫌詐騙政府「百分百擔保特惠貸款」，公司董事被捕，員工被欠薪，公司及後更被接管。《Channel C》原班底則獲新投資者開設新平台《Channel WE》，本月已正式運作。